Trendwatch: Insider trading

Vicki Loomes

This short article explains how brands can boost their image by improving internal practices and employee conditions.

Trendwatch: Insider trading

Vicki LoomesTrendwatching.com

By now, even the most backward-looking brands (okay, some of the most backwardlooking brands) have realised that they must at least pretend to be interested in more than simply making money. Today, brands must have a 'mission'. They must combine 'profit and purpose'.

Consumers tend to see straight through these platitudes. But in the hall of mirrors that is 21st century consumerism, nothing is simple. The thing is, consumers do want brands to do some good in the world, and to measure themselves by more than just their quarterly earnings. But in a world...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands