Kids Company: See the child

This case study demonstrate how Kid's Company, the UK children's charity, raised awareness of child abuse and encouraged the public to petition the government.

Kids Company: See the child

Agency: AMVBBDOClient: Kids CompanyBrand: Kids CompanyCity: LondonCategory: Non-profit Organisations and Non-governmental Bodies

Background

1.5 million children in the UK suffer abuse and neglect every day, and are at risk of being the next tragic story to hit our headlines. Kids Company are all too familiar with cases like these, and this year, they decided that enough is enough and asked us to create our biggest campaign for them yet.

On June 24th we launched a nationwide campaign to call for urgent and radical overhaul of the...

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