St John Ambulance Western Australia: Break the barrier - prioritising first aid
The Brand AgencySt John Ambulance Western Australia
Executive summary
WA has the lowest level of first aid readiness in Australia.
Applying first aid in the precious minutes it takes for an ambulance to arrive can be the difference between life and death, but nobody believes it could happen to them. So St John Ambulance created a confronting campaign to show how not knowing first aid can be the barrier to saving a life.
Through a highly emotional demonstration of how helpless you can feel in an emergency,...