Scope: Disabling awkwardness - Redefining prejudice and changing behaviour around disability

This case study describes how Scope, a UK disability charity, increased its brand awareness and challenged perceptions on disability with an educational campaign.

Scope: Disabling Awkwardness - redefining prejudice and changing behaviour around disability

Matt Tanter, Ruth Chadwick and Mike Alhadeff

Campaign details

Client: ScopeAgency: Grey LondonBrand: Scope

Summary

Ever had that feeling when you're talking to someone with a disability? You stare a little too long. You know they've seen you do it, so you feel uncomfortable and can't look them in the eye. It's painfully awkward.

The truth is, we all have. And Scope wanted to put an end to this feeling of unease.

They had a vision of world in which disabled people are treated...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands