Royal British Legion: Leaving no soldier behind

This case study shows how the Royal British Legion, a UK armed forces charity, successfully brought the First World War out of the history books and onto a digital platform.

Royal British Legion: Leaving no soldier behind

Hayley Sivner

Campaign details

Client: Royal British LegionAgency: RKCR/Y&RBrand: Royal British Legion

Executive summary

This is a once in a century story.

A story of how planning took the road less travelled - shifting the focus from talking to the visible ready and waiting to the unseen and untapped potential of the disengaged.

Every Man Remembered successfully used a once in a century opportunity to encourage the public to take part in the nation's largest act of remembrance.

Bringing the First World War out of the history books...

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