Diageo: Pimms - A Pukka Problem
Tara Austin
Campaign details
Client: DiageoAgency: Ogilvy & Mather LondonBrand: Pimms
Summary
For ten years she had resented having to order wine with Indian food - just because she didn't drink beer…
This is the story of one planner's personal thirst, and self-imposed mission, to persuade Diageo that there was a gap in the market for an alternative to lager with curry - and how one of their products was perfectly poised to fill it.
This is the story of how Pimm's became 'Pukka'.
It tells how years of...