IBM Watson: Cognitive Cooking
Dan Ng
Campaign details
Client: IBMAgency: Ogilvy & MatherBrand: IBM Watson
Summary: Cognitive Cooking
IBM Watson is a computing system that can think. But to unleash its full potential, IBM needs software developers to write new applications for Watson.
Developers see IBM as irrelevant to the way they work, a successful brand in the corporate world but not in theirs. We needed to get developers to think of Watson as technology that encourages creativity and experimentation.
Luckily for us, developers are more likely to be young and foodies - the sure...