Chivas Regal: How a whisky brought chivalry to the world of business

This case study details how Chivas Regal, Pernod Ricard's premium whisky brand, engaged a younger demographic with a global competition for funding socially-conscious business start-ups.

Chivas Regal: How a whisky brought chivalry to the world of business

Matt Dyke

Campaign details

Client: Pernod RicardAgency: AnalogFolkBrand: Chivas Regal

This is the story of how Chivas Regal managed to bring its time honoured values into the modern world. It's a paper that answers the question: How does a brand reach a new audience, without losing its identity?

"Live with Chivalry" Chivas had urged its audience over the years. Yet, as we attempted to reach a wider and younger demographic, it became clear that the very notion of old fashioned chivalry had become...

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