Chivas Regal: How a whisky brought chivalry to the world of business
Matt Dyke
Campaign details
Client: Pernod RicardAgency: AnalogFolkBrand: Chivas Regal
This is the story of how Chivas Regal managed to bring its time honoured values into the modern world. It's a paper that answers the question: How does a brand reach a new audience, without losing its identity?
"Live with Chivalry" Chivas had urged its audience over the years. Yet, as we attempted to reach a wider and younger demographic, it became clear that the very notion of old fashioned chivalry had become...