Liftshare: Let's travel together
Sergio Falletti and Valeria Corna
Campaign details
Client: LiftshareAgency: DigitasLBiBrand: Liftshare
Executive summary
In the new age of Silicon Valleys and Silicon Roundabouts, digital disruption and tech unicorns, agencies need to be brave.
It's easy to blame weak strategies on the limitations of clients' budget and vision.Brave is standing by your strategy and asking for your own organisation's commitment more than the client's.
Braveis being prepared to question your proposition as soon as it has gone to market, arguing for investment in a change of direction rather...