The Prince's Trust: Reframing the conversation - disadvantaged young people are full of potential
Hannah White, Sarah Clark and Neil Goodlad
Campaign details
Client: The Prince's TrustAgency: CHI&PartnersBrand: The Prince's Trust
Summary
The Prince's Trust is a charity dedicated to changing the lives of underprivileged young people in the UK through education, training and employment. Today, young people are nearly three times more likely to be unemployed than therest of the population in this country, many of them from the toughest backgrounds. Our task was to give these people afighting chance of a future in...