Snickers: Making the world your creative department
Will Whalley and Alex Lewis
Campaign details
Client: Mars ConfectionaryAgency: AMVBBDOBrand: Snickers
Everyone gets the Snickers 'You're Not You When You're Hungry' (YNY) idea.
It's so simple.
People aren't themselves when they are hungry, and need a satisfying bar to get them back to being themselves again.
Where's the cleverness in that? Surely not an insight worthy of winning an APG award?
This paper seeks to demonstrate how simple can in fact be incredibly useful. That there is great power in an idea simple enough for everyone to...