NSPCC: The Underwear Rule - How a simple conversation became the answer to every parent's worst nightmare
Chris Baker, Keren Bester and Miranda Ross
Campaign details
Client: NSPCCAgency: FCB InfernoBrand: NSPCC
Summary
"Rachel said: "I hadn't thought about talking to Hannah (not her real name) about abuse before and I didn't think that it would be something that would happen to us.
"Not long after hearing about the Underwear Rule, I was putting some cream on her where her pants had rubbed and I thought that it would be the perfect opportunity to talk...