PBS Channel 13: #TVGoneWrong
Oliver Egan
Campaign details
Client: PBSAgency: The&PartnershipBrand: Channel 13
Executive summary
How tapping into a cultural truth about the state of US TV allowed us to spread the message about the importance of quality programming.
In the summer of 2013, we launched a series of new reality TV shows. Advertising for The Dillionaire (tagline "Life's a Pickle"), Married to a Mime (tagline "She's got a lot to say") and Meet the Tanners (tagline "The family that sprays together stays together") appeared on the NY subway, on TV and online.
The twist...