WARC Webinar: ESPN on cross-platform audience measurement

This webinar from ESPN, the sports television network, reviews the cross-platform measurement tensions between big data and representative panels.

Presented by:

Artie Bulgrin (SVP Global Research and Analytics, ESPN)Barbara Singer (VP Advertiser Insights and Strategy, ESPN)

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  • Cross-channel measurement and optimization: Targeting mobile app usage to increase desktop brand engagementGilad Barash, Brian Dalessandro, Claudia Perlich, Lauren Moores and Troy Raeder, ARF Experiential Learning, Audience Measurement 9.0, June 2014
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