Taco Bell serves up a new social strategy
Stephen WhitesideWarc
The target audience of Yum! Brand's Taco Bell largely consists of content-hungry millennials and members of Generation Z.
And to meet the sizeable digital appetites of these young consumers, the quick-service restaurant chain – which describes itself as 'Mexican-inspired' – has transformed its marketing menu across social media.
'Taco Bell, over the last three years, has been on a social journey to really understand who our customers are,' Tressie Lieberman, the organization's vp/innovation and on-demand – and previously its senior director/digital marketing platforms and social engagement – told delegates...