Taco Bell serves up a new social strategy

This event report addresses how Taco Bell, the quick-service restaurant chain, has refined its presence on social media.

Taco Bell serves up a new social strategy

Stephen WhitesideWarc

The target audience of Yum! Brand's Taco Bell largely consists of content-hungry millennials and members of Generation Z.

And to meet the sizeable digital appetites of these young consumers, the quick-service restaurant chain – which describes itself as 'Mexican-inspired' – has transformed its marketing menu across social media.

'Taco Bell, over the last three years, has been on a social journey to really understand who our customers are,' Tressie Lieberman, the organization's vp/innovation and on-demand – and previously its senior director/digital marketing platforms and social engagement – told delegates...

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