ESPN spots disconnect between big data and market research
Stephen WhitesideWarc
Artie Bulgrin should have been celebrating.
Having spent almost two decades at ESPN, the organisation's svp/global research and analytics received the Board of Directors Lifetime Achievement Award at the Advertising Research Foundation's (ARF) Audience Measurement 2015 conference in New York – an honour recognising his "lifetime of industry leadership" and "substantial support to advancing cross-media measurement."
But rather than congratulating himself on a job well done, Bulgrin began a "Shifting the Paradigm: Cross-Platform Measurement" session at the same event by warning his colleagues about a damaging gap that...