What is the future of strategy? Views from Ogilvy, PHD and Blippar

This event report outlines some views on the future direction of the planning discipline, which has had to cope with sweeping changes in the industry, not least the digital revolution.

What is the future of strategy? Views from Ogilvy, PHD and Blippar

Joseph CliftWarc

What is the future of strategy? In the marketing industry, this is a live – and much argued-about – question, as could be seen in a (packed) session on the topic organized by Warc and held at the Cannes Lions International Festival of Creativity.

A panel including planning legend Paul Feldwick, Ben Richards (Worldwide Chief Strategy Officer, Ogilvy & Mather), Mark Holden (Worldwide Strategy and Planning Director, PHD Media), Omaid Hiwaizi (President of Global Marketing, Blippar) and Dheeraj Sinha (Chief Strategy Officer South & South...

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