Data and creativity – a beautiful tension? The view from the 2015 Cannes Lions
Joseph CliftWarc
While creativity has been a constant concern for marketers, in recent years conversations about appropriate usage of data have been on the increase.
In a panel organised by Warc and hosted by Admap at the 2015 Cannes Lions International Festival of Creativity, voices from the client and agency side discussed the "tension" between data and creativity.
The panel was inspired by this year's Admap Prize, based around the question "does big data inspire or hinder creative thinking?"
The agency view
Guy...