Speed Read - The Business of Choice

This Speed Read reviews and summarises the book 'The Business of Choice', by Matthew Willcox.

Speed Read - The Business of Choice

Rachelle Headland

This Speed Read was originally published in Admap July-August 2015 issue.

The Business of Choice shows how to make decisions simpler for your consumers, and how to make them feel good about their choices, so that they keep coming back for more

In The Business of Choice: Marketing to Consumers' Instincts, by highlighting the advances in neuroscience, evolutionary biology, and the behavioural and social sciences, author Matthew Willcox demonstrates how marketers can use scientific insights to improve the way they influence consumers' decision-making.

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