Agile marketing: Create a new campaign in 14 days

This article explains how one agency delivered a successful campaign which took only 14 days to produce, and draws out some lessons from that experience.

Agile marketing: Create a new campaign in 14 days

John KennyFCB Chicago

When a client wants a campaign urgently, you need to have access to real-time research tools, to bring creatives into strategy development and to work in a multi-disciplinary agency team.

Marketing with velocity

This article is part of a collection of articles on agile marketing. Read more.

What does agility look like? FCB Chicago recently launched a new campaign for a major brand that beat all previous performance benchmarks and that, from client briefing to final edit, took all of 14 days to produce.

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