Agile marketing: From waterfall to agile planning
Peter SenaDigital Surgeons
The traditional horizontal planning strategy, with its siloed thinking, has had its day. Today's digital landscape calls for a cross-functional team of agile marketing polymaths, who can stay ahead of every trend and keep your brand on top.
Marketing with velocity
This article is part of a collection of articles on agile marketing. Read more.
Traditional marketing strategy, tied to slow product development cycles, revolved around annual and multi-year plans. Businesses first set one-, three-, five-, or even ten-year strategic roadmaps before executing tactics that supported these...