Lowdown: Buy buttons

This short article outlines how different social media platforms are implementing 'buy buttons'.

Lowdown: Buy buttons

Nick Hirstadam&eveDDB

Earlier this year, Google joined Facebook and Twitter in announcing 'Buy buttons'. Could this simple feature revolutionise ecommerce?

Facebook was first to announce it would begin testing a Buy button in summer last year. Commentators were still spotting them in spring this year, and the Buy button is officially still in testing. But in January this year, Facebook introduced Calls to Action. A set of seven buttons that can be added to posts; these include 'Shop Now' - which can direct users to any page of a Facebook store. With the right shop technology,...

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