From the editor: Marketing at speed

Colin Grimshaw

In his editorial, Colin Grimshaw introduce the July/August 2015 issue of Admap, with a focus on 'agile marketing'.

From the editor: Marketing at speed

Colin GrimshawWarc

In a fast-changing digital marketplace much has been talked about Agile Marketing, the subject for this month'sAdmap Focus. The term is associated with activities such as real-time planning, but what does it really mean in practice? Is it just about some clever Twittering à la Oreo's 'Dunking in the Dark'? And how does 'agility' affect short-term vs. long-term advertising and brand strategy? What does it mean for creativity, insight gathering, media placement and measurement?

In our opening Focus feature 'Marketing with velocity' Ross Barnes of m/Six...

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