CATS rule the internet
Michael StopforthCerebra
Introduction
The social web is driven by human beings looking for better ways to connect, communicate, create and share content. No usage manual was ever issued for Facebook, Twitter or YouTube, and yet users automatically and inherently know how to contribute to, and extract value from, these platforms.
They are profoundly human in nature and construct.
Companies venture into social media to stay competitive, to open up communication with customers and remain relevant in the eyes of their employees. However, just having a social profile does not make a business social; it's how...