CATS rule the internet

This report argues that the internet runs on CATS - conversation, authenticity, trust and sharing - and businesses need to use these principles to succeed on social media.

CATS rule the internet

Michael StopforthCerebra

Introduction

The social web is driven by human beings looking for better ways to connect, communicate, create and share content. No usage manual was ever issued for Facebook, Twitter or YouTube, and yet users automatically and inherently know how to contribute to, and extract value from, these platforms.

They are profoundly human in nature and construct.

Companies venture into social media to stay competitive, to open up communication with customers and remain relevant in the eyes of their employees. However, just having a social profile does not make a business social; it's how...

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