Premier Inn: Bigger, bolder, better
Executive summary
17,000 team members, a 74% employee engagement score and fantastic business performance. How can we continue to build on this success to take the brand from leading to legendary?
Through Bigger, Bolder, Better...
A holistic long term change initiative which puts the spotlight on what makes us special – our team members, the people who embody the spirit of our brand and make us who we are.
Bigger, Bolder, Better clearly connects our team to the Premier Inn purpose ('Making our guests feel brilliant through a great night's sleep') and our guest promise...