The Asian-American consumer 2015 report: Culturally connected and forging the future

This report examines the demographics and buying power of the Asian-American segment, focusing on the food & beverage and health & beauty categories.
  • Asian-Americans are the fastest growing demographic group in the US, with China and India replacing Mexico as the largest source of recent immigrants - 79% of Asian-American adults are immigrants or foreign-born.
  • With 40 countries represented, Asian-Americans are diverse and confident about sustaining their cultural roots, making them assertive about shopping tastes and preferences, and they are also digitally adept.
  • They are family-centric and tend to live in multi-generational households, but also have a high life expectancy, delivering more effective years of buying power.
  • The report looks specifically at Millennial Asian-American women, who are heads of their...

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