Markets are where marketing started

Vincent Rousselet

This article explains some of the marketing techniques used by market traders in Paris and how they can teach marketers a great deal about customer experience.

Markets are where marketing started

Vincent RousseletAmdocs

The market traders of Paris can teach marketers a great deal about customer experience, writes Vincent Rousselet.

One of the joys of Paris is the street market. Whichever neighbourhood of the French capital you live in, there is likely to be one of these markets within 15 minutes' walk. The last one I went to, rue Mouffetard in the 5th arrondissement, is where Hemingway lived for a while, behind the Panthéon. I had not been for many years, but the choice of fresh vegetables, fruits, meat and cheese was there as I...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands