The F word: Eight key principles that every brand can learn from the fashion industry
Mary PortasPortas
No one knows more about fashion and retailing than Mary Portas. Owner of her own creative agency, Portas, and star of several television series, she has an exuberant passion for shops, service, culture and style. In this article, she looks at a sector close to her heart – fashion – and provides wise creative advice to brands in other sectors.
To many people, the fashion industry is an enigma. A world run by a very small group of people, who all communicate...