What the Victorians can teach us

This article harks back to Victorian times to find inspiration from some of the marketing pioneers of that time.

What the Victorians can teach us

Richard ShottonZenithOptimedia

As an industry, we spend a huge amount of time mulling over the latest award-winning campaigns. However, seeking inspiration in the same places breeds similar ideas and executions. So, rather than turning to recent advertising case studies, marketers might be better served looking further back into history. Not back to the Saatchi era in the 1980s or Bernbach's creative revolution in the 1960s – these tales have been well told – but further back to the 1880s and 1860s, to the birth of modern brand advertising.

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