YouTube: Reaching the audiences

This case study describes how YouTube's native content was promoted to a wider audience in the UK by working with some of its stars.

YouTube: Reaching the audiences

Sophie FitzGerald

Campaign details

Brand owner: GoogleLead agency: We Are SocialBrand: YouTubeIndustry: Online video, Social mediaChannels used: Events and experiential, Games and competitions, Internet - microsites, Mobile and apps, Point-of-purchase, in-store, Radio, Social media, Television, Word of mouth, advocacyMedia budget: 500k - 1 million

Executive summary

This case study describes how YouTube's native content was promoted to a wider audience by working with some of the stars and spreading their prominence on other social media.

YouTube wanted to assert itself as the go-to online hub...

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