YouTube: Reaching the audiences
Sophie FitzGerald
Campaign details
Brand owner: GoogleLead agency: We Are SocialBrand: YouTubeIndustry: Online video, Social mediaChannels used: Events and experiential, Games and competitions, Internet - microsites, Mobile and apps, Point-of-purchase, in-store, Radio, Social media, Television, Word of mouth, advocacyMedia budget: 500k - 1 million
Executive summary
This case study describes how YouTube's native content was promoted to a wider audience by working with some of the stars and spreading their prominence on other social media.
YouTube wanted to assert itself as the go-to online hub...