CHU Sainte-Justine Foundation: "Sing with Celine Dion" contest
Ann Bouthillier and Frederic Bruniquel
Campaign details
Brand owner: CHU Sainte-Justine FoundationLead agency: Havas Worldwide CanadaBrand: CHU Sainte-Justine FoundationIndustry: Earned media, buzz, Events and experiential, Internet - microsites, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Television, Word of mouth, advocacyChannels used: Content marketing, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Canadian children's hospital the Sainte-Justine Foundation organized a choral competition instead of a typical fundraiser.
With government cuts meaning even more soliciting of...