First 5 California: Talk. Read. Sing. Your words have the power to shape their world
Mollie Bauer
Campaign details
Brand owner: First 5 CaliforniaLead agency: Fraser CommunicationsBrand: First 5 California - Talk. Read. Sing. CampaignCountry: United StatesIndustry: Government, social policy, Public healthChannels used: Cinema, Earned media, buzz, Events and experiential, Internet - display, Internet - search, Newspapers, Online video, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - event, property, Sponsorship - media, Television, Word of mouth, advocacyMedia budget: 5 - 10 million