Giving Google a voice at the 2014 World Cup: Making real-time search data collectable

This case study describes how Google connected with the public by utilising its unique data resources to capture stories amongst the continuously shifting noise around the World Cup.

Giving Google a voice at the 2014 World Cup: Making real-time search data collectable

Lachlan Williams

Campaign details

Brand owner: GoogleLead agency: R/GA LondonFleishman HillardContributing agency: Craft TranslationBrand: Google TrendsCountry:Afghanistan, Albania, Algeria, American Samoa, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Ascension Island, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Bouvet Island, Brazil, British Indian Ocean Territory, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cap Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Christmas Island,...

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