Shiseido Cosmetics Ultimune: #BeautyTag
Camille Drucker, Thomas Minc and Matt Spector
Campaign details
Brand owner: Shiseido Cosmetics AmericaLead agency: Cake New YorkBrand: Shiseido Cosmetics UltimuneCountry: United StatesIndustry: Luxury and super-premium brandsChannels used: Content marketing, Earned media, buzz, Email marketing, Games and competitions, Internet - microsites, Online video, Product sampling, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how Ultimune beauty serum was launched in the United States by encouraging women to share their natural beauty with each other.
Shiseido's...