Emirates NBD: The culture dispensing machines
Tahaab Rais
Campaign details
Brand owner: Emirates NBDLead agency: FP7/DXB (Part of McCann Worldgroup)Brand: Emirates NBDCountry: United Arab EmiratesIndustry: Banks, credit cards, loansChannels used: Content marketing, Earned media, buzz, Events and experiential, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how Emirates NBD gained appreciation and bank accounts from Emirati nationals by having machines dispense cultural items instead of cash to expats.
Emirates NBD, a leading bank...