Sky News Arabia: The cinema news broadcast
Tahaab Rais
Campaign details
Brand owner: Sky News ArabiaLead agency: FP7/DXB (Part of McCann Worldgroup)Contributing agency: Momentum MENA and UM Abu DhabiBrand: Sky News ArabiaCountry: Pan ArabIndustry: TV channels, services, programmesChannels used: Cinema, Earned media, buzz, Events and experiential, Online video, Public relations, Social media, Word of mouth, advocacyMedia budget: Up to 500k
Executive summary
This case study describes how Sky News Arabia highlighted its brand promise and gained viewership by broadcasting from an unexpected location.
24-hour channel...