Honda: Project drive-in
Jason Sperliing
Campaign details
Brand owner: American Honda Motor Co. Inc.Lead agency: RPABrand: HondaCountry: United StatesIndustry: Automotive industry, marketChannels used: Cinema, Content marketing, Earned media, buzz, Email marketing, Events and experiential, Internet - microsites, Internet - search, Online video, Outdoor, out-of-home, Public relations, Social media, Word of mouth, advocacyMedia budget: 1 - 3 million
Executive summary
This case study describes how Honda forged a partnership with American drive-in owners to bring national attention to their struggle.
By the end of 2013, US drive-ins would...