IBM Smarter Cities Connect

This case study explains how IBM, the technology company, used a content strategy to create conversations between thought leaders and city officials around the world - with IBM at the centre - to make cities smarter.

IBM Smarter Cities Connect

Charlie Lowe

Campaign details

Lead agency: Ogilvy & Mather SingaporeCountry: Australia, Brazil, Kenya, Morocco, Nigeria, SingaporeIndustry: Business-to-businessChannels used: Content marketing, Social mediaMedia budget: 500k - 1 million

Executive summary

This case study describes how Smarter Cities Connect provided a place where conversations about making cities smarter could begin, where conversations between thought leaders, inspiring thinkers and city officials around the globe were encouraged and where people could connect to share ideas and explore how to make the way we live and work better.

IBM had been finding...

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