Nike India: Make every yard count

This case study describes how Nike India reinforced its position as the voice of Indian cricket.

Nike India: Make every yard count

JWT India

Challenge : To ensure that nike continues to be the voice of Indian cricket and deepen the nike relationship with the sport and its athletes across India.

The activation idea: Cricket crazy co-creation

The campaign was activated both online and on ground across the country aiming to involve the millions of cricket crazy youth, no matter where they played the game.

Online co-creation: Cricket Crazy Youth across the country were invited via Facebook, Twitter, Instagram and the nikecricket.inwebsite to send in their cricket playing action images in any of...

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