Funeral Insurance Company Dela: Why wait until it's too late?

This case study describes how Netherlands based funeral insurance cooperative DELA set out to change the way people viewed its service.

Funeral Insurance Company Dela: Why wait until it's too late?

Ogilvy & Mather Amsterdam

The previous entry, entered in 2014, covered the 'Why wait until it's too late' campaign's first flight in 2012. This entry will cover the effectiveness of the whole 'Why wait until it's too late' campaign, from its launch in 2012 until the second flight of commercials at the end of 2014.

This creative effectiveness case will provide you with the complete story of how DELA became the most successful funeral insurance company in the Netherlands.

What were the objectives for the creative work?

Crisis within crisis...

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