Mondelez International: Milka last square

This case study describes how Mondelez International increased sales and gained new customers for its Milka chocolate bar in France.

Mondelez International: Milka last square

Buzzman

What were the objectives for the creative work?

  • Commercial: Influence the distributors to give Milka more visibility in store through a never seen before 2 months long promotional activation
  • Marketing: Penetration. Milka is a popular leading brand in France with a very high level of loyalty that suffers from a lack of consideration from non buyers. The marketing objective is to bring novelty to seduce and recruit new customers.
  • Communication: rejuvenating Milka's image by making the world a more tender place and bring to life the brand's promise "Dare to be tender".

What was...

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