Mondelez International: Milka last square
Buzzman
What were the objectives for the creative work?
- Commercial: Influence the distributors to give Milka more visibility in store through a never seen before 2 months long promotional activation
- Marketing: Penetration. Milka is a popular leading brand in France with a very high level of loyalty that suffers from a lack of consideration from non buyers. The marketing objective is to bring novelty to seduce and recruit new customers.
- Communication: rejuvenating Milka's image by making the world a more tender place and bring to life the brand's promise "Dare to be tender".