Macmillan Cancer Support: Not alone
VCCP London
What were the objectives for the creative work?
There are now 2.5 million people in the UK living with a cancer diagnosis. That will rise to at least 4 million by 2030, through a combination of an ageing population, improved diagnosis and treatment, and changing lifestyles.
This presents an enormous challenge to how cancer care will be delivered: it won't just happen in hospitals, clinics and surgeries, but in homes, high streets and online. Individuals, families and communities: we'll all need to get more active in helping each other living with cancer.
In...