The Akanksha Foundation: Message barter

This case study describes how the Akansha Foundation, an Indian NGO dedicated to providing high quality education to underprivileged children, set out to make itself known in a competitive market.

The Akanksha Foundation: Message barter

Ogilvy & Mather Mumbai

What were the objectives for the creative work?

Objectives:

Akanksha – an unknown NGO in search of teachers

At 400 million, India has the world's largest child population today1, of which a staggering 8.1 million underprivileged children in the age group of 6-14 years do not go to school2.

'Akanksha Foundation', with a mission to provide high-quality education to underprivileged children, had been around for more than two decades. But few knew of its work and even fewer signed up to teach or volunteer with it. Those...

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