Parc Zoologique De Paris: Paris zoo

This case study describes how Parc Zoologique de Paris (Paris Zoo) was relaunched after being closed for 6 years.

Parc Zoologique De Paris: Paris zoo

Publicis Conseil

What were the objectives for the creative work?

Our campaign was developed to support the reopening of the mythic zoo of Paris 6 years after it closed for a complete renovation. This campaign had the strong ambition to make this re-opening a success not only at a commercial level but also at image level. The last days of the previous zoo had left the visitors and the Parisians with mixed feeling: the sadness to lost their zoo and also the wish to get a better zoo for the animals. This reopening was...

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