Deutsche Telekom: Move on
DDB Group Germany
Our previous Cannes Effectiveness submission demonstrated:
- Widespread reach for Telekom across Europe.
- Comprehensive participation for Telekom throughout Europe.
- Telekom's brand promise "Life is for sharing." was significantly strengthened in Europe.
- Significant new customers signed up to Telekom in Germany.
- Market leadership was won back from Vodafone in Germany.
For a stronger case, we now integrated more figures and results that were not available previously and we were able to utilize these in econometric modeling. With a main focus on Germany we can now prove the irrevocable effectiveness...