Deutsche Telekom: Move on

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.

Deutsche Telekom: Move on

DDB Group Germany

Our previous Cannes Effectiveness submission demonstrated:

  • Widespread reach for Telekom across Europe.
  • Comprehensive participation for Telekom throughout Europe.
  • Telekom's brand promise "Life is for sharing." was significantly strengthened in Europe.
  • Significant new customers signed up to Telekom in Germany.
  • Market leadership was won back from Vodafone in Germany.

For a stronger case, we now integrated more figures and results that were not available previously and we were able to utilize these in econometric modeling. With a main focus on Germany we can now prove the irrevocable effectiveness...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands