NZ Transport Agency: Mistakes

This case study describes how the New Zealand Transport Agency (NZTA) adopted a fresh approach to the problem of speeding.

NZ Transport Agency: Mistakes

Clemenger BBDO Wellington

What were the objectives for the creative work?

Experienced drivers rate their 'superior' driving skills and believe they can speed safely. They argue it's everyone else who's the problem.

This over-confidence often leads to tragic consequences, with inappropriate speed a factor in 1/3rd of fatal crashes.1

Our challenge was to persuade skilled drivers to look at their speed differently.

Business objectives

Advertising is part of a long-term programme to reduce road casualties caused by excessive speed and the cost incurred to society.

Over the current two year period (2014 –...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands