Turner Network Television: Dallas gas station

This case study describes how US Turner Network Television generated interest in the third season premiere of Dallas.

Turner Network Television: Dallas gas station

Grey New York

What were the objectives for the creative work?

If you were around in the 80's you probably remember Dallas, one of America's most iconic prime-time soap operas, revolving around the wealthy Ewing family in Texas' booming oil industry. And you'll probably never forget the episode "Who shot J.R.?" which received the highest domestic rating of all time.

After a 20-year hiatus, in 2012, TNT brought back the show with great success (6.89 million viewers1vs 6 million target). But series reboots typically have a short lifecycle. People want to see...

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