Gazeta Sporturilor: Second-life for Mihai Nesu Foundation

This case study describes how Romanian sports newspaper Gazeta Sporturilor ran a charity campaign which raised money without costs.

Gazeta Sporturilor: Second-life for Mihai Nesu Foundation

Leo Burnett Group Bucharest

What were the objectives for the creative work?

The context

Mihai Nesu's story

Mihai Nesu, the 28-year-old football player for Utrecht and for the Romanian National Football Team, suffered a terrible accident. Everything happened in one second, a second that took him out of the football field forever and left him paralyzed from neck below.

Gazeta Sporturilor (The Sports Gazette), Romania's no. 1 sport newspaper and website, monitored Nesu's evolution from the first days of his accident, through a series of reportages and interviews, unanimously considered being top...

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